STEPHANIE LINDSAY is a visual artist, creative director, writer, stylist and designer of florals, spaces and experiences. She brings over twenty years of professionalism across integrated marketing, advertising, special event, and design industries.
Banner Photo: Crystal Ludwick.
Approach
Consistent in her approach across multiple disciplines, Lindsay distills the information and inspiration that she gathers from her clients, research process and imagination to create original content, design, and experiences that express the unique chemistry of time, place, audience and intent. Her style invokes the senses, whether it be to enchant, quiet or thrill them. She aims for a final product that feels natural and uncontrived.
Passionate about collaboration, Lindsay loves co-creating with clients and a diverse group of talent for an ultimate vision that is much greater than one person can accomplish. This joy is followed by another--the moment when months of ideas and labor are fully realized and she hears the held breath of the recipient, whether an individual bride receiving her bouquet; the first of thousands among festival-goers entering the Bourbon Lodge; or a delighted group of international biotech gurus kicking off their symposium with Derby week fun!
Bio
Lindsay graduated in 1992 with a BA in Religion (major) and English (minor) from Centre College in Danville, Kentucky. Having studied abroad in Europe, Central America and Middle East, she eagerly chose to live within a seemingly "foreign" (to her, as a Southerner) region of the United States and selected Taos, New Mexico. After a couple of years in the Land of Enchantment, she returned to Kentucky, where she lived for the first time on a farm.
From 1996 to 2005, Lindsay lived in NYC where her work concentrated on lifestyle branding across multimedia platforms. She held full-time positions from 1996 to 2000 at Martha Stewart Living Omnimedia, last serving as Senior Promotions Editor in the Integrated Marketing department, and from 2004 to 2005 at Time Inc.’s This Old House as Senior Sales Development Manager. Between those positions, she freelanced as a writer for Martha Stewart Living Omnimedia, Chanel, Lipman Agency (Burberry, Colin Cowie, David Yurman, Mercedes Manhattan, and Bacara Resort), and Parham Santana design firm (Target; Bed, Bath & Beyond).
Lindsay returned to her native Louisville, Kentucky at the end of 2005. She continued freelancing as a copy writer for National Geographic, Deep Green Living, The Harmony Hotel, and Eco-Cell, among others. She also added integrated marketing consulting to her repertoire, which she has continued--like writing--until recently with clients such as Kentucky to the World. In 2006, Lindsay accepted a position as Director of Creative, Marketing, Communications, & Public Relations for Révive Skincare.
In 2007, Lindsay made a major lifestyle change and launched her own business--the Louisville-based, sustainable floral design studio Green Lady. She authored an original 3-page column "Storyboard" for three years of Louisville Bride publications and continues to work as a creative director and photo stylist.
Lindsay's event background with Green Lady led her into visual art and design in 2012 when Forecastle Music Festival invited her to oversee the design of their first Bourbon Lodge. Six years later, she still leads the experiential design of that brand activation. In addition to crafting worlds, such as the Bourbon Lodge, she also receives commissions for singular art installations, such as “Petal Pillar” for a Louisville Waterfront Botanical Garden gala. In 2017, Lindsay added interior design to her roster when Apellis Pharmaceuticals secured her visual design services for their Bio-Derby reception and symposium, and she ended up renovating the President's river home in order to use that location for the event.
For samples of her work, please see Content, Flowers, Visual Design, and Spaces.
Accolades
“Stephanie Lindsay packs a powerful and dynamic punch of so many things helpful and valuable to me. She is not only a wonderful visual and event designer who can think in broad strategic terms, but she is truly concerned with the details that make up our lives. My family and I have looked to her for floral arrangements for almost a decade now to help enrich our lives with her unique sensibility of beauty in our world. They are fundamentally beautiful.”
— Owsley Brown III
“The Bourbon Lodge – a turn-of-the-century rickhouse meets Prohibition Era speakeasy that recently evolved into 40’s/50’s honkytonk times – has grown from 900 to 15,000 square feet, the largest experiential activation of its kind. The success is directly driven by the amazing design and aesthetic chops of Stephanie Lindsay, who has perfectly encapsulated our culture and vibe since the Bourbon Lodge’s first incarnation in 2012.”
— JK McKnight, Forecastle Founder
“When I was planning my wedding, I knew immediately that I wanted Stephanie to do the flowers. I appreciate her aesthetic for natural and local beauty and trusted her judgement implicitly. There are so many details to attend to when planning a wedding, and it was wonderful to have someone like Stephanie Lindsay whom I trusted and knew would deliver gorgeous arrangements, all within my budget and sustainably sourced. The arrangements she created were absolutely gorgeous and even exceeded my high expectations.”
— Layla George, President and CEO, Olmsted Parks Conservancy
“Stephanie Lindsay has provided beautiful, fresh and unique florals for several of my clients’ weddings, rehearsal dinners and even a funeral! She is a dream to work with –professional, lovely and dependable. After extensive input from my client, I provide an overall design of that events that I do therefore I need a floral designer who is a team player. She is respectful of our vision and always adds a tremendous amount of knowledge to the mix. She quickly understands the overall concept of each event and makes creative, functional suggestions that enhance the florals. I have worked on several projects with Stephanie and cannot say enough good things.”
— Hollis Starks, Wedding and Special Event Consultant/Designer
“Atria Senior Living partnered with Stephanie Lindsay’s business Green Lady to provide weekly and special event flowers for when Atria opened the new international support center in January 2015. Stephanie’s flowers – through her vision, talent and incredible eye for color and texture – brought warmth, heart and vitality to our office while also complementing the integrity of its modern design. Stephanie has a unique way of making each arrangement feel like a handwritten love letter to every single person who experiences her work.”
— Regan Atkinson, SVP of Customer Experience, Atria Senior Living